Shubham Shrivastava

Table of Contents

Complete Course on Indian Digital Marketing for D2C, E-Commerce, and All Indian Businesses.

A course curated by Shubham Shrivastava for Entrepreneur, Managers, Executives, New Joiners, and Students

Module 1

  1. Introduction
    1. Why Complete Course on Indian Digital Marketing for D2C Business?
    2. More than Just Course. WhatsApp me on +918770386205
    3. Report a Mistake & Quick way to complete the Course
    4. QUIZ and Assignment Fundamental of Marketing
  2. Marketing and Business Jargon
    1. What is Marketing?
    2. Segmentation, Targeting, and Position
    3. 4P’s and Marketing Mix
    4. Understanding Digital Consumer
  3. Market Research and Competition
    1. Market Research
    2. Competition
    3. SWOT Analysis and Porters 5 Factors

Module 2

  1. Basic Excel for Indian Marketers
  2. Advance Reporting Excel for Indian Marketers

Module 3

  1. Digital Marketing
    1. Introduction to Digital Marketing
    2. Indian Market and Opportunities
    3. Job, Business, Agency, and Even Government
    4. Need of this Decade
  2. Digital Marketing Channels
    1. List of Digital Marketing Channels
    2. Mapping Digital Marketing Channel to D2C Funnel
    3. Digital Marketing Metrics
    4. Understanding Digital Marketing Metrics
  3. Make a Website WordPress / Shopify
    1. Wireframe of Website
    2. CMS Platform- Shopify and WordPress
    3. Marketer Point of View ( Website Flow)

Module 4

  1. Analyzing Past Data ( Important )
    1. Relation and Forecasting
    2. How to read and Analyze Past Marketing Efforts
    3. Building a Marketing with the Help of
  2. Marketing Plan for Indian D2C Business
    1. Yearly and Monthly Paid Plans
    2. Marketplace Listing Plan
    3. Building Overall Marketing Plan

Module 5

  1. SEM Paid Marketing
    1. Google Ads
      1. Introduction and Internet Real Estate
      2. The objective of the Google Ads Campaign
      3. Google Ads Campaign, Ad Auction, and Components
      4. SEM structure, Audience Targeting, and Budget
      5. Bidding, Events, and Keyword Targeting
      6. Ad Copy and Building an Ad
      7. Optimization
        1. Measuring and Optimization Awareness Campaign
        2. Measuring and Optimization Consideration Campaign
        3. Measuring and Optimization Conversion Campaign
      8. Optimization Score and Recommendation
      9. Creating SEM/Google Ads (Bonus)
      10. Creating Display Google Ads (Bonus)
      11. Creating Performance Max Google Ads (Bonus)
      12. Creating Discovery Ads (Bonus)
    2. Facebook Ads
      1. Introduction and Ad Structure
      2. Facebook Campaign Objective and Real Estate
      3. The audience, Budget, Placement and Campaign Budget Optimization
      4. Creative, Ad Copy, and UTM Links
      5. Creating Awareness Campaign
      6. Creating Website Visit Campaign
      7. Creating Conversion Campaign
      8. Creating Catalogue Campaign
      9. Creating Lead Generation Campaign
    3. Bonus Ads Classes
  2. Content Marketing
    1. Creating Content
      1. Introduction
      2. Mapping Content formants to the consumer funnel
      3. Content Themes
      4. 7A Framework
      5. Content Marketing Analytics
    2. Channel for Content Marketing
      1. Introduction
      2. Channels for Content Marketing
      3. Metrics and Custom Content Metrics
    3. Content Channel Mix Up
      1. Introduction
      2. Content Mix-Up with Channels
  3. Email Marketing
    1. Email Marketing Guidelines
      1. Key Email Terms
      2. Types of Marketing Email & Email Service Providers (ESPs)
      3. Improving Email Deliverability
      4. Best Email Marketing Services
      5. Summary
    2. Email Marketing Software (bonus)
      1. Mailchimp or Send in Blue
      2. Sendy
  4. Bonus Lectures Lead Nurturing
    1. What is Lead Nurturing
    2. How Lead Nurturing Work, Lead Funnel and Social Listening
    3. Remarketing and Remarketing Tools
    4. CRM Management

Module 6

  1. Search Engine Optimization
    1. Basic Fundamental of SEO
      1. Introduction to SEO
      2. Overview of SEO
      3. 5 Best SEO Metrics to measure SEO
      4. How to SEO optimize your Homepage
      5. How to add your website to Google Search Console
      6. How to improve website performance
    2. Keyword Research
      1. Steps and Strategy
      2. Choose Target Keywords
    3. On-Page Technical SEO
      1. How to write Title Tags, Meta Description, Copy Optimization
    4. The One-Man Show Builds Traffic, Backlinks, and Valuable Relationships

Module 7

  1. Personal Branding – LinkedIn, Quora

Module 8

  1. Google Analytics
    1. Google Analytics
    2. Google Analytics Report Reading
    3. Basic of Google Analytics
    4. Advance Google Analytics

Module 9

  1. Reports and Dashboard (45+ Resources)
  2. Conclusion
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