Are you finding difficulty in optimising your low performance keywords? And, it impacting your ads bidding and targeting. If yes, follow these steps to Optimize your keywords and gain better control on your ads.
6 Best Optimization for Low Performing Keywords
- Use Long Tail Phrase Match Keyword
- Change to smart bidding strategy
- Increase Quality Score
- Improve Landing Page Relevancy
- Use Negative Keywords
- Use Search Term Report for New Keywords
Use Long Tail Phrase Match Keywords
Google always work on their keywords strategy to Optimize and generate more revenue. Google is trying to have keywords with broad match to fit and take customer intent more accurately. Still broad match have lots of unwanted traffic which impact overall Actual ROAS.
To overcome this issue, use phrase match of your keywords. E.g – If you are looking to have bid on Broad Keywords like Shoes, you can easily convert this to more phrase keyword like “sports shoes for women”, “shoes for men”, “ shoes for kids”.
Change to Smart Bidding Strategy
If you are using manual bidding strategy, experiment your low performing keywords with Smart Bidding Strategy. Also, you can change your Conversion based bidding to click based bidding to increase impression and generate more revenues
Increase Quality Score
Bidding with low quality score is one of the main reason of not having impression on Keywords. Use different ad groups for different type of Keyword, to build ads on specific keywords
Improve Landing Page Relevancy
Try to use landing page with 100% relevancy of the keywords. If your keywords is “Women’s Shoes”. A consumer should land on collection page of Woman shoes. It will build good quality score, which lead in maximising revenue.
Use Negative keywords
Always use search term report in the insight tab of google ads. And it is advise to put all the non performing search term in the negative list, just below the search keywords tabs in Google Ads Dashboard
Use Search term report for new keywords
It is advise to use search term report and add them to the search keywords list for better conversion. Modify your past search keywords with the help of search term report to get increase revenue.
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