{"id":55,"date":"2022-11-23T05:35:45","date_gmt":"2022-11-23T05:35:45","guid":{"rendered":"http:\/\/shubhamshrivastava.in\/?page_id=55"},"modified":"2022-11-26T11:35:12","modified_gmt":"2022-11-26T11:35:12","slug":"table-of-contents-of-digital-marketing-course","status":"publish","type":"page","link":"https:\/\/shubhamshrivastava.in\/index.php\/table-of-contents-of-digital-marketing-course\/","title":{"rendered":"Table of Contents"},"content":{"rendered":"\n

Complete Course on Indian Digital Marketing for D2C, E-Commerce, and All Indian Businesses. <\/p>\n\n\n\n

A course curated by Shubham Shrivastava for Entrepreneur, Managers, Executives, New Joiners, and Students<\/p>\n\n\n\n

Module 1<\/strong><\/h4>\n\n\n\n
    \n
  1. Introduction<\/strong>\n
      \n
    1. Why Complete Course on Indian Digital Marketing for D2C Business?<\/li>\n\n\n\n
    2. More than Just Course. WhatsApp me on +918770386205<\/li>\n\n\n\n
    3. Report a Mistake & Quick way to complete the Course<\/li>\n\n\n\n
    4. QUIZ and Assignment Fundamental of Marketing<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    5. Marketing and Business Jargon<\/strong>\n
        \n
      1. What is Marketing?<\/li>\n\n\n\n
      2. Segmentation, Targeting, and Position<\/li>\n\n\n\n
      3. 4P\u2019s and Marketing Mix<\/li>\n\n\n\n
      4. Understanding Digital Consumer<\/li>\n<\/ol>\n<\/li>\n\n\n\n
      5. Market Research and Competition<\/strong>\n
          \n
        1. Market Research<\/li>\n\n\n\n
        2. Competition<\/li>\n\n\n\n
        3. SWOT Analysis and Porters 5 Factors<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

          Module 2 <\/strong><\/h4>\n\n\n\n
            \n
          1. Basic Excel for Indian Marketers<\/li>\n\n\n\n
          2. Advance Reporting Excel for Indian Marketers<\/li>\n<\/ol>\n\n\n\n

            Module 3<\/strong><\/h4>\n\n\n\n
              \n
            1. Digital Marketing<\/strong>\n
                \n
              1. Introduction to Digital Marketing<\/li>\n\n\n\n
              2. Indian Market and Opportunities<\/li>\n\n\n\n
              3. Job, Business, Agency, and Even Government<\/li>\n\n\n\n
              4. Need of this Decade<\/li>\n<\/ol>\n<\/li>\n\n\n\n
              5. Digital Marketing Channels<\/strong>\n
                  \n
                1. List of Digital Marketing Channels<\/li>\n\n\n\n
                2. Mapping Digital Marketing Channel to D2C Funnel<\/li>\n\n\n\n
                3. Digital Marketing Metrics<\/li>\n\n\n\n
                4. Understanding Digital Marketing Metrics<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                5. Make a Website WordPress \/ Shopify<\/strong>\n
                    \n
                  1. Wireframe of Website<\/li>\n\n\n\n
                  2. CMS Platform- Shopify and WordPress<\/li>\n\n\n\n
                  3. Marketer Point of View ( Website Flow)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

                    Module 4<\/strong><\/h4>\n\n\n\n
                      \n
                    1. Analyzing Past Data ( Important )<\/strong>\n
                        \n
                      1. Relation and Forecasting<\/li>\n\n\n\n
                      2. How to read and Analyze Past Marketing Efforts<\/li>\n\n\n\n
                      3. Building a Marketing with the Help of<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                      4. Marketing Plan for Indian D2C Business<\/strong>\n
                          \n
                        1. Yearly and Monthly Paid Plans<\/li>\n\n\n\n
                        2. Marketplace Listing Plan<\/li>\n\n\n\n
                        3. Building Overall Marketing Plan<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

                          Module 5<\/strong><\/h4>\n\n\n\n
                            \n
                          1. SEM Paid Marketing\n
                              \n
                            1. Google Ads\n
                                \n
                              1. Introduction and Internet Real Estate<\/li>\n\n\n\n
                              2. The objective of the Google Ads Campaign<\/li>\n\n\n\n
                              3. Google Ads Campaign, Ad Auction, and Components<\/li>\n\n\n\n
                              4. SEM structure, Audience Targeting, and Budget<\/li>\n\n\n\n
                              5. Bidding, Events, and Keyword Targeting<\/li>\n\n\n\n
                              6. Ad Copy and Building an Ad<\/li>\n\n\n\n
                              7. Optimization\n
                                  \n
                                1. Measuring and Optimization Awareness Campaign<\/li>\n\n\n\n
                                2. Measuring and Optimization Consideration Campaign<\/li>\n\n\n\n
                                3. Measuring and Optimization Conversion Campaign<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                4. Optimization Score and Recommendation<\/li>\n\n\n\n
                                5. Creating SEM\/Google Ads (Bonus)<\/li>\n\n\n\n
                                6. Creating Display Google Ads (Bonus)<\/li>\n\n\n\n
                                7. Creating Performance Max Google Ads (Bonus)<\/li>\n\n\n\n
                                8. Creating Discovery Ads (Bonus)<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                9. Facebook Ads\n
                                    \n
                                  1. Introduction and Ad Structure<\/li>\n\n\n\n
                                  2. Facebook Campaign Objective and Real Estate<\/li>\n\n\n\n
                                  3. The audience, Budget, Placement and Campaign Budget Optimization<\/li>\n\n\n\n
                                  4. Creative, Ad Copy, and UTM Links<\/li>\n\n\n\n
                                  5. Creating Awareness Campaign<\/li>\n\n\n\n
                                  6. Creating Website Visit Campaign<\/li>\n\n\n\n
                                  7. Creating Conversion Campaign<\/li>\n\n\n\n
                                  8. Creating Catalogue Campaign<\/li>\n\n\n\n
                                  9. Creating Lead Generation Campaign<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                  10. Bonus Ads Classes<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                  11. Content Marketing\n
                                      \n
                                    1. Creating Content\n
                                        \n
                                      1. Introduction<\/li>\n\n\n\n
                                      2. Mapping Content formants to the consumer funnel<\/li>\n\n\n\n
                                      3. Content Themes<\/li>\n\n\n\n
                                      4. 7A Framework<\/li>\n\n\n\n
                                      5. Content Marketing Analytics<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                      6. Channel for Content Marketing\n
                                          \n
                                        1. Introduction<\/li>\n\n\n\n
                                        2. Channels for Content Marketing<\/li>\n\n\n\n
                                        3. Metrics and Custom Content Metrics<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                        4. Content Channel Mix Up\n
                                            \n
                                          1. Introduction<\/li>\n\n\n\n
                                          2. Content Mix-Up with Channels<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                          3. Email Marketing\n
                                              \n
                                            1. Email Marketing Guidelines\n
                                                \n
                                              1. Key Email Terms<\/li>\n\n\n\n
                                              2. Types of Marketing Email & Email Service Providers (ESPs)<\/li>\n\n\n\n
                                              3. Improving Email Deliverability<\/li>\n\n\n\n
                                              4. Best Email Marketing Services<\/li>\n\n\n\n
                                              5. Summary<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                              6. Email Marketing Software (bonus)\n
                                                  \n
                                                1. Mailchimp or Send in Blue<\/li>\n\n\n\n
                                                2. Sendy<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                3. Bonus Lectures Lead Nurturing\n
                                                    \n
                                                  1. What is Lead Nurturing<\/li>\n\n\n\n
                                                  2. How Lead Nurturing Work, Lead Funnel and Social Listening<\/li>\n\n\n\n
                                                  3. Remarketing and Remarketing Tools<\/li>\n\n\n\n
                                                  4. CRM Management<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

                                                    Module 6<\/strong><\/h4>\n\n\n\n
                                                      \n
                                                    1. Search Engine Optimization\n
                                                        \n
                                                      1. Basic Fundamental of SEO\n
                                                          \n
                                                        1. Introduction to SEO<\/li>\n\n\n\n
                                                        2. Overview of SEO<\/li>\n\n\n\n
                                                        3. 5 Best SEO Metrics to measure SEO<\/li>\n\n\n\n
                                                        4. How to SEO optimize your Homepage<\/li>\n\n\n\n
                                                        5. How to add your website to Google Search Console<\/li>\n\n\n\n
                                                        6. How to improve website performance<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                        7. Keyword Research\n
                                                            \n
                                                          1. Steps and Strategy<\/li>\n\n\n\n
                                                          2. Choose Target Keywords<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                          3. On-Page Technical SEO\n
                                                              \n
                                                            1. How to write Title Tags, Meta Description, Copy Optimization<\/li>\n<\/ol>\n<\/li>\n\n\n\n
                                                            2. The One-Man Show Builds Traffic, Backlinks, and Valuable Relationships<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

                                                              Module 7<\/strong><\/h4>\n\n\n\n
                                                                \n
                                                              1. Personal Branding – LinkedIn, Quora<\/li>\n<\/ol>\n\n\n\n

                                                                Module 8<\/strong><\/h4>\n\n\n\n
                                                                  \n
                                                                1. Google Analytics<\/strong>\n
                                                                    \n
                                                                  1. Google Analytics<\/li>\n\n\n\n
                                                                  2. Google Analytics Report Reading<\/li>\n\n\n\n
                                                                  3. Basic of Google Analytics<\/li>\n\n\n\n
                                                                  4. Advance Google Analytics<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

                                                                    Module 9<\/strong><\/h4>\n\n\n\n
                                                                      \n
                                                                    1. Reports and Dashboard (45+ Resources) <\/strong><\/li>\n\n\n\n
                                                                    2. Conclusion<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                                                                      Complete Course on Indian Digital Marketing for D2C, E-Commerce, and All Indian Businesses. A course curated by Shubham Shrivastava for Entrepreneur, Managers, Executives, New Joiners, and Students Module 1 Module 2 Module 3 Module 4 Module 5 Module 6 Module 7 Module 8 Module 9<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nTable of Contents - shubhamshrivastava.in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shubhamshrivastava.in\/index.php\/table-of-contents-of-digital-marketing-course\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Table of Contents - shubhamshrivastava.in\" \/>\n<meta property=\"og:description\" content=\"Complete Course on Indian Digital Marketing for D2C, E-Commerce, and All Indian Businesses. 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