{"id":125,"date":"2023-08-20T10:15:48","date_gmt":"2023-08-20T10:15:48","guid":{"rendered":"http:\/\/shubhamshrivastava.in\/?p=125"},"modified":"2023-08-20T10:17:50","modified_gmt":"2023-08-20T10:17:50","slug":"6-optimization-for-your-low-performing-keywords","status":"publish","type":"post","link":"https:\/\/shubhamshrivastava.in\/index.php\/2023\/08\/20\/6-optimization-for-your-low-performing-keywords\/","title":{"rendered":"6 Optimization for your Low performing Keywords"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Are you finding difficulty in optimising your low performance keywords? And, it impacting your ads bidding and targeting. If yes, follow these steps to Optimize your keywords and gain better control on your ads. <\/p>\n\n\n\n

6 Best Optimization for Low Performing Keywords<\/h3>\n\n\n\n
    \n
  1. Use Long Tail Phrase Match Keyword<\/li>\n\n\n\n
  2. Change to smart bidding strategy <\/li>\n\n\n\n
  3. Increase Quality Score<\/li>\n\n\n\n
  4. Improve Landing Page Relevancy<\/li>\n\n\n\n
  5. Use Negative Keywords<\/li>\n\n\n\n
  6. Use Search Term Report for New Keywords <\/li>\n<\/ol>\n\n\n\n

    Use Long Tail Phrase Match Keywords <\/h4>\n\n\n\n

    Google always work on their keywords strategy to Optimize and generate more revenue. Google is trying to have keywords with broad match to fit and take customer intent more accurately. Still broad match have lots of unwanted traffic which impact overall Actual ROAS. <\/p>\n\n\n\n

    To overcome this issue, use phrase match of your keywords. E.g – If you are looking to have bid on Broad Keywords like Shoes, you can easily convert this to more phrase keyword like \u201csports shoes for women\u201d, \u201cshoes for men\u201d, \u201c shoes for kids\u201d. <\/p>\n\n\n\n

    Change to Smart Bidding Strategy<\/h4>\n\n\n\n

    If you are using manual bidding strategy, experiment your low performing keywords with Smart Bidding Strategy. Also, you can change your Conversion based bidding to click based bidding to increase impression and generate more revenues<\/p>\n\n\n\n

    Increase Quality Score<\/h4>\n\n\n\n

    Bidding with low quality score is one of the main reason of not having impression on Keywords. Use different ad groups for different type of Keyword, to build ads on specific keywords<\/p>\n\n\n\n

    Improve Landing Page Relevancy <\/h4>\n\n\n\n

    Try to use landing page with 100% relevancy of the keywords. If your keywords is \u201cWomen\u2019s Shoes\u201d. A consumer should land on collection page of Woman shoes. It will build good quality score, which lead in maximising revenue. <\/p>\n\n\n\n

    Use Negative keywords<\/h4>\n\n\n\n

    Always use search term report in the insight tab of google ads. And it is advise to put all the non performing search term in the negative list, just below the search keywords tabs in Google Ads Dashboard<\/p>\n\n\n\n

    Use Search term report for new keywords <\/h4>\n\n\n\n

    It is advise to use search term report and add them to the search keywords list for better conversion. Modify your past search keywords with the help of search term report to get increase revenue. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Are you finding difficulty in optimising your low performance keywords? And, it impacting your ads bidding and targeting. If yes, follow these steps to Optimize your keywords and gain better control on your ads. 6 Best Optimization for Low Performing Keywords Use Long Tail Phrase Match Keywords Google always work on their keywords strategy to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n6 Optimization for your Low performing Keywords - shubhamshrivastava.in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shubhamshrivastava.in\/index.php\/2023\/08\/20\/6-optimization-for-your-low-performing-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Optimization for your Low performing Keywords - shubhamshrivastava.in\" \/>\n<meta property=\"og:description\" content=\"Are you finding difficulty in optimising your low performance keywords? 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